Giving Day Marketing Campaign

The objective of this project was to raise awareness for INSEAD's annual fundraising campaign, 'Giving Day', and to engage alumni in actively supporting the school. As part of the campaign, I was entrusted with managing a photo-op during one of INSEAD's board meetings where members would express their belief in INSEAD as a "Force for Good". Despite challenges such as limited location options, short timeframe, and challenging lighting conditions, the photo-op successfully captured the essence of the board members' beliefs.

After conducting moderate post-processing using Lightroom, both the client and I were pleased with the final results. The photographs effectively showcased the support of board members and conveyed INSEAD's positive impact. These visuals served as powerful assets to promote 'Giving Day' and strengthen INSEAD's reputation as a force for good.

Another key component of the fundraising strategy involved equipping alumni advocates and influencers with necessary resources through a self-service portal. As part of my internship at INSEAD, I created this platform on WordPress using the Divi Site Builder Plugin. It offered a user-friendly interface for content management and distribution while ensuring secure access through integration with their OAuth service.

The successful implementation of the portal played a vital role in enhancing alumni engagement and strengthening communication between INSEAD and its alumni network. By providing an easily accessible platform for distributing essential communications assets, including toolkits such as the photos taken during the board meeting, this project contributed to seamless dissemination of information among and by alumni. It highlighted INSEAD's commitment to empowering and leveraging support from its alumni community in fundraising initiatives.

Overall, these projects showcased my ability to design and implement valuable solutions tailored to meet specific needs. They demonstrated my technical expertise, commitment to achieving success. Through photography and web development, I successfully contributed to increasing awareness for 'Giving Day' while fostering stronger bonds between INSEAD and its stakeholders.