#SDGSMART Campaign

In response to the growing emphasis on the United Nations Sustainable Development Goals (SDGs), INSEAD recognized the need to raise awareness of its ongoing sustainability efforts. Collaborating closely with INSEAD's Director of Institutional Communications, I played a key role in conceptualizing, implementing, and executing a targeted marketing campaign.

The primary objective of the campaign, known as #SDGSmart, was to showcase INSEAD's significant contributions and research related to the SDGs and their corresponding targets. By aligning these contributions with the UN's framework, the campaign aimed to garner increased attention and understanding from the public. Additionally, #SDGSmart sought to reposition INSEAD as the leading educational institution for sustainable business education.

Through a carefully crafted marketing strategy, the campaign successfully highlighted INSEAD's commitment to addressing global sustainability challenges and its role as a thought leader in the field. By leveraging various communication channels, including social media, online platforms, and traditional marketing channels, #SDGSmart effectively disseminated INSEAD's sustainability message to a wide range of stakeholders.

This campaign not only enhanced INSEAD's visibility and reputation as The School for Sustainable Business but also served as a catalyst for further engagement and collaboration within the sustainability community. By championing the UN's SDGs and demonstrating the tangible impact of its research and initiatives, INSEAD solidified its position as a pioneering institution driving positive change in the world.