Web Design and Development for Geoscience Startup

GeoLinks contacted me in September 2020 with a project to create launch their website. With less than a year since incorporation and a growing business, GeoLinks needed a flexible and scalable website to keep up with their evolving business and communications strategies. Up against established professionals I offered a more comprehensive and complete solution, and despite the higher price tag I was happy to hear that GeoLinks had selected me to design and develop their new website.

After initial discovery stages, I set up an initial design sprint enabling me to deliver the minimum viable product in just two weeks. From there on out, I worked hand in hand with the client to adapt a flexible CMS solution to their specific needs. With a template library and an extensive selection of custom, dynamic widgets, the client is now able to create and adapt his website to match the evolving needs of his company.

This website was delivered with the following performance scores (Google Lighthouse, Pagespeed Insights):

The website users being mainly EU business clients I opted for a lighter, 'cookie-less' analytics tool: MicroAnalytics. This enables website metrics (User, Behaviour, Countries, Languages, and more) without placing a cookie on the user browser and therefore removes the need for a cookie consent banner, creating a simpler user experience. Upon the clients request the website was also set-up with google analytics. However, the MicroAnalytics integration remains active as cookie laws in Europe are constantly changing, should they ever need to remove Google Analytics integration they will already have a back-up with historical data readily available.

The project included the management of all aspect of design and development, from hosting and DNS management to SEO metadata and web card designs. A custom set of crawlers and integrations were set-up to notify me of any issues with the website.

In coming months the website will be updated to accommodate for two additional translated versions.

If you wish to learn more about this project and discuss your project, get in touch here.

N.B.: beyond the illustrations and website design, development and initial copy editing, I have not provided additional services to GeoLinks. Their social media and other communications assets have been managed in-house or with third party vendors not managed by me. Having opted to pursue a masters degree in 2021, maintenance and management was slowly phased out in Q1 of 2022.