Conemara Golf Links

Case Study for new branding and website for a Championship Golk Course in Ireland, just for fun.

The goal was to give them a young, luxurious feel with a simpler and lighter design. I took their existing logo and remodeled it with simpler, moire recognisable shapes. The logo represents land, sand an sea, representing their proximity to the Irish Atlantic coast. It also includes a golf ball at the core, the color, slate grey, was chosen to reflect the dark, rocky clifs of Galway.

This project was only a case study and one of my first try's at implemmenting my knowledge on a real project. I contacted the golf course, explained that I had used them as a case study and that they were free to use it for inspiration and that I could share all the assets with them if they wanted. It was educational and fun, and the first time I reached out to someone despite my inner critic relentlessly pushing back with fear. All went well, they appreciated the work but wern't interested in updating their brading at that time - first time I was confronted with the "if it ain't broke don't fix it" syndrome.

At the time I still lacked what I now call "zest", I understand I was seventeen so I don't hate myself for that. I've since learnt about the art of selling oneself and, while I don't particularly like the way it works, it does work. I must say that working on having confidence in myself and the value that I can bring to projects has been instrumental in my ability to sell my products and services.