Health Forum, ChangeNOW

The inaugural INSEAD Business and Society Forum on Health, hosted at the prestigious Grand Palais during the ChangeNOW 2020 Summit, marked an important milestone for the Hoffmann Global Institute for Business and Society. In my capacity, I was entrusted with the task of developing and implementing a comprehensive communications strategy for this landmark event.

The communications strategy encompassed various facets, including the creation of an impactful email campaign, compelling copywriting, live social media coverage, and on-site event photography. These elements collectively aimed to enhance the visibility and engagement surrounding the INSEAD Business and Society Forum, which focused on bridging the gap between academic solutions and practitioners using the Sustainable Development Goals as a common framework.

The event boasted an impressive lineup of panel discussions featuring esteemed business leaders such as Paul Polman, former CEO of Unilever, and André Hoffmann, Venture Capitalist at Roche. These high-profile participants not only brought valuable insights but also heightened the forum's significance and appeal.

Additionally, INSEAD served as the academic partner of the ChangeNOW 2020 Summit, fostering a close collaboration between our communications team and the event's coordinators. This partnership allowed for the crafting of compelling partner content that effectively communicated INSEAD's expertise and contributions within the sustainability field.

The comprehensive communications strategy, executed with meticulous attention to detail, successfully elevated the visibility of the INSEAD Business and Society Forum on Health. Through engaging email campaigns, captivating copywriting, active live social media coverage, and visually captivating event photography, the event reached a broad audience and generated significant online engagement.

As a result of this strategic communications approach, the INSEAD Business and Society Forum on Health achieved its objective of bridging the gap between academic research and practical solutions, while also positioning INSEAD as a key academic partner within the sustainability domain. The success of the communications strategy is evident not only in the increased engagement and positive feedback generated during the event but also in the lasting impact it has had on subsequent events and partnerships.

Overall, my involvement in developing and implementing the communications strategy for the INSEAD Business and Society Forum on Health at ChangeNOW 2020 demonstrated the power of strategic communications in creating awareness, fostering collaboration, and positioning INSEAD as a thought leader in the field of sustainable business and society.