'Run4Change' Student Initiative

In collaboration with the student initiative and on behalf of the Hoffmann Global Institute for Business and Society, I took on the responsibility of creating logos, assets, and developing a comprehensive MarCom (Marketing Communications) strategy for a fundraising campaign.

The campaign centered around a unique and inspiring idea conceived by the students - collectively running the distance that separates INSEAD's four campuses. With the aim of raising awareness and generating support for this initiative, my role was to design impactful logos and assets that visually represented the campaign's purpose and message.

In addition to the creative elements, I developed and implemented a multi-channel communications strategy. This strategy encompassed various platforms, including digital channels, social media, email marketing, and traditional marketing materials, to effectively reach the target audience and engage them with the campaign.

Through compelling storytelling, consistent branding, and strategic messaging, the communications strategy aimed to increase awareness and inspire the INSEAD community and beyond to support the fundraising campaign. By highlighting the significance of the cause and the collective effort to achieve a common goal, the strategy sought to foster a sense of connection and unity among participants.

The MarCom strategy encompassed both online and offline initiatives, ensuring a diverse range of touchpoints to capture the attention of the audience and facilitate their involvement in the campaign. By leveraging the power of digital platforms and utilizing traditional marketing channels, the strategy aimed to maximize reach and impact.

The successful implementation of the MarCom strategy played a crucial role in creating widespread awareness and generating support for the fundraising campaign. It effectively communicated the message of the campaign, engaged stakeholders, and inspired individuals to contribute towards the collective goal.

Through my contributions to the development of logos, assets, and the execution of the MarCom strategy, I significantly contributed to the overall success of the fundraising campaign. The initiative's ability to rally the INSEAD community and beyond towards a common purpose exemplified the power of collective action and showcased INSEAD's commitment to driving positive change in society.