INSEAD SDG Week

As part of INSEAD's commitment to promoting awareness and understanding of the United Nations Sustainable Development Goals (SDGs) among its student community, I was entrusted with the management of the communications strategy for the INSEAD SDG Week events. These events consisted of a series of engaging talks and workshops designed to emphasize the importance of SDGs in shaping business practices.

Working closely with the SDG Week organizing team, I played a pivotal role in developing a comprehensive communications strategy to effectively engage INSEAD students and encourage their active participation in the events. The strategy encompassed various channels, including digital platforms, social media, email campaigns, and on-campus promotions, to maximize reach and impact.

By leveraging compelling messaging and visually appealing content, the communications strategy effectively conveyed the significance of the SDGs and their relevance to the business world. It aimed to foster a sense of urgency and inspire students to explore innovative ways to integrate sustainability into their future careers and entrepreneurial endeavors.

Through strategic planning and implementation, the communications strategy successfully generated buzz and heightened awareness surrounding SDG Week events. It contributed to a vibrant and intellectually stimulating atmosphere on campus, encouraging students to actively engage with the SDGs and fostering a culture of sustainability within the INSEAD community.

The management of the communications strategy for the INSEAD SDG Week events played a pivotal role in ensuring the success and impact of these initiatives. By empowering students with knowledge and promoting a greater understanding of the importance of SDGs in business, INSEAD continues to shape the leaders of tomorrow who are committed to driving positive change and contributing to a sustainable future.